Taking two existing brands, Anthropologie and Ducks Unlimited come together in a
hypothetical collab to create a memorable social experience that would support and raise
funds for Ontario wetlands.
Developed photography, renders and promotional material for this social experience that
would occupy the Fermenting Cellar located 28 Distillery Lane, Distillery District Toronto.
Taking form as a semi-formal event and crafting workshop experience. The idea being that
proceeds when purchasing tickets would go towards Ducks Unlimited’s current initiatives
preserving Ontario’s Wetlands. There would be guest speakers. Guests would also be
provided for with catered horderves, appetizers and drinks, while they work on crafting with
natural materials.
On site there would be photo opprotunities capturing instagrammable moments. Guests
will then have multiple chances to reflect on the species and lands being threatened by
urbanization and a changing climate. In effect this would gather empathy from the guests
towards wetland wildlife. As well, as get customers to buy their limited time products.
Floorplan
Experiential Store
Display Installation
Posters
Promotionals
Photoshopped instagram post. Note: I do not own the brand logos/ images used in socials.