November 2023
Wading Waters Project & Capsule Collection
Taking two existing brands, Anthropologie and Ducks Unlimited, and having them come together in a
hypothetical collab to create a memorable social experience that would support and raise
funds for Ontario wetlands.
Capturing photography, producing renders and promotional material for this social experience that
would occupy the Fermenting Cellar located 28 Distillery Lane, Distillery District Toronto.
Taking form as a semi-formal event and crafting workshop experience. The main objective being that
proceeds from purchasing tickets would go towards Ducks Unlimited’s current initiatives
preserving Ontario’s Wetlands. There would be guest speakers. Guests would also be
provided for with catered horderves, appetizers and drinks, while they work on crafting with
natural materials.
On site there would be photo opprotunities capturing instagrammable moments. Guests
will then have multiple opportunities to reflect on the species and lands being threatened by
urbanization and a changing climate. In effect this would heighten guest’s
empathy towards wetland wildlife and inspire meaningful action. As well, attract customers to purchase their limited time capsule products.
Posters
Promotionals
Photoshopped instagram post.
Brand Merchandise
Photography